What does it take to run for six days straight, covering hundreds of miles, in pursuit of personal and world records? That is the question that 10 trailblazing women are trying to answer at FURTHER, a first-of-its-kind women’s ultramarathon organized by lululemon, the leading brand in sports and fitness technology.

FURTHER, which began on March 6 and will end on March 12, is taking place at Lake Cahuilla in La Quinta, California, on a certified looped course of about 2.56 miles. The 10 women, who are part of lululemon’s Global Ambassador Collective, have different goals and backgrounds, but share a common passion for running and a desire to challenge themselves and the status quo.

Among them are Camille Herron, the world record holder for the 24-hour run and the 100-mile run, who is aiming to break the men’s six-day world record of 644.238 miles, set by Yiannis Kouros of Greece in 2005; Devon Yanko, a three-time USATF national champion and a survivor of sexual abuse, who is using running as a way to heal and inspire others; and Mirna Valerio, a body-positive activist and author, who is defying stereotypes and showing that runners come in all shapes and sizes.

The other participants are Stefanie Flippin, a podiatrist and an elite trail runner; Kayla Jeter, a former professional volleyball player and a nurse; Leah Yingling, a physical therapist and a mountain runner; Montana Farrah-Seaton, an Australian trail runner and a mother of two; Xiaomeng Jia, a Chinese ultrarunner and a lawyer; Yoon Young Kang, a South Korean ultrarunner and a teacher; and Vriko Kwok, a Hong Kong ultrarunner and a coach.

FURTHER is not only a race, but also a research project and a product launch. lululemon has collaborated with the Canadian Sport Institute Pacific and other experts from its research network to gather physiological, biomechanical, and psychosocial data from the athletes throughout the event. The goal is to better understand the factors that affect female endurance performance, and to create more equity and opportunities for women in sports.

lululemon has also co-created with the athletes a range of products that cater to their specific needs and preferences, such as a runsie, a one-piece outfit that combines comfort, storage, and functionality; a beyondfeel running shoe, which features a responsive and lightweight cushioning system; and various accessories, such as hats, gloves, and socks. These products are available for guests globally on lululemon’s website and in select stores.

FURTHER is part of lululemon’s broader initiative to showcase how far women can go with support and access to resources and product innovations that are typically reserved for men. Nikki Neuburger, the Chief Brand Officer of lululemon, said, “Women have historically been overlooked and underserved in athletics, and as a brand committed to helping all people feel their best, we have a responsibility to create more equity for our communities by investing to close this gap. When supported with innovation and resources, we are confident women will continue to redefine the limits of what’s possible. This is the motivation and purpose behind our FURTHER initiative.”

FURTHER is a groundbreaking event that celebrates the achievements and potential of women in ultrarunning and beyond. It is a testament to the power of collaboration, innovation, and determination. It is a story of how lululemon is empowering women to push the boundaries of human performance.

Leave a Reply

Your email address will not be published. Required fields are marked *